Key Account Management
Developing effective Key Account Management skills is increasingly important in today’s highly competitive markets.
This one day Key Account Management course will take you through some of the key concepts and techniques used by KAM executives to generate sales and build a more successful business.
Delegates attending our Key Account Management course will learn more about business relationship management, develop more effective networking methods, learn how to use rapport to influence key decision makers and generate leverage within their key accounts.
Who Should Attend
All staff directly or indirectly involved with the development of business through Key Accounts; Key Account Executives, Key Account Managers and Sales teams preparing to take on Key Account Roles.
Our one day KAM course provides delegates with practical and effective strategies which ensure that key account relationships are developed into highly valued and highly effective business partnerships.
Pre Course Contact
Delegates are contacted before attending the course to discuss development needs, course objectives and agree appropriate content areas for the training course.
Key Account Management – Course Content
Delegates attending this KAM course will
Review current approaches to key account management
Consider the value of established KAM models
Understand the value of different customers within their accounts
Effectively engage key influencers
Learn how to maximise influence and generate leverage within their accounts
Develop a KAM Action Plan which will
- improve access to key decision makers
- drive positive business outcomes