Project Description

Customer Centric Selling Course

Customer Centric focus is rapidly becoming the most important priority for commercial organisation’s looking for a more effective competitive edge.
Developing a genuine customer centric culture needs to be a fully integrated companywide initiative – but embedding effective customer centric values and principles is a process which often begins with customer facing personnel. The first and often the most frequent point of contact with the customer for many organisations is the sales team.

Benefits
Let us design and develop a customer centric sales model for your sales team which will develop insight and understanding – significantly improve customer relationships and help to drive the commercial objectives you are working towards.

Pre-course Contact
Final content is based on experience of team, defined delegate needs and agreed outcomes following initial pre-course discussion. Pre course contact allows us to tailor content and design models, tools and techniques around the needs and expectation of your team and your customers.

What’s included
Practical, “hands-On” real world focus
Full supporting materials:
course slides
activity workbook
reference material
Personal action plan
Certificate of participation

Course Content

Current Approach – where are we now? Differences between current approach and customer centric selling

Developing genuine customer insight
Understanding the buyer’s journey
Easing and enabling the buying process
Improving and enhancing the customer experience
Customer focus and engagement: Core Principles – Key Skills
Developing a buyer driven sales process
Integrating customer centric values throughout the organisation
Adding value through exceptional service and support
Personalising solutions – collaboration and partnership
Developing effective relationship management
Developing and defining a repeatable process
KPIs: Aligning Customer Centric Value with Business Focused Outcomes

Key Outcomes

By the end of the Customer Centric Selling course delegates will know how to:

Plan
Organise
Implement and Sustain an effective Customer Centric Sales Process

If you would like to find out more about our In-house Customer Centric Selling course or clarify any of the information above please contact us for further discussion.

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